Listening to You : Community Research

In our ongoing effort to serve our visitors and make an experience at SAM the best it can be, we conduct research to learn more about our visitors’ diverse priorities, experiences and observations.

Audience Research

Our strong commitment to connecting art to life has led to extensive research. We want to learn everything we can about the people we serve—to ensure we’re involving and engaging as diverse a range of visitors as exists in the community at large. So we stopped visitors in our galleries to ask them their opinions about SAM and how we can do better. Then we interviewed community leaders to get their perspectives. Read about what we heard:

• Member and Visitor Report 2001
• Focus Group Report 2002
• Community Consultation Report 2001

How Are We Doing?

We also conducted a How Are We Doing? survey to determine whether our efforts are making a difference for our visitors. This survey reveals community ratings and perceptions of SAM.

• Executive Summary 2003
• Full Survey 2003

Responding

SAM is acting on what you say. Find out how we are taking your feedback to heart.

• SAM Responds to Research 2003
• Participation Strategies 2005
• DTD Measurements of Success 2005